ChatGPT
78/100
View responses → Burnish measures whether ChatGPT, Perplexity, Gemini, and Claude can find and cite your Shopify store, then shows what to fix.
Measuring across
ChatGPT not cited, Perplexity not cited, Gemini not cited, Claude not cited. AI Commerce Index 38 out of 100.
Your Shopify admin, when AI can find you.
Where AI sends shoppers right now.
ChatGPT best graphic tees under $40
Gemini vitamin C serum under $50
Perplexity compression leggings for marathon training
Claude modern dining table under $1500
DeepSeek single-origin coffee beans under $25
Grok dog harness for medium breeds
- Topics
- Prompts
- Engines
# Prompt Volume Δ
1 best running shoes under $150 34,653 +2%
2 trail running shoes for technical terrain 33,245 +1%
3 running shoes with arch support 32,569 +3%
4 waterproof running shoes for wet trails 29,978 −2%
5 lightweight trainers for racing 28,494 +1%
6 best minimalist running belt 27,594 +4%
7 shoes with 4mm lugs for muddy runs 27,324 −1%
8 gore-tex hiking shoes for fall 19,984 +6%
ChatGPT best running shoes under $150
Claude trail running shoes for technical terrain
Gemini waterproof running shoes for wet trails
Perplexity lightweight trainers with grippy outsoles
Grok shoes with 4mm lugs for muddy runs
Deepseek gore-tex trail shoes for fall hiking
same prompts six engines one truthful map
AI commerce index 28 +0
W0 scan W1 edits drafted W2 action · approved W3 lag window W4 measure W5 measure W6 measure W7 next cycle
Score lags 2 to 6 weeks. We disclose the lag, never claim real-time visibility.
the closed loop
How Burnish closes the gap.
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Research
Mine the prompts shoppers actually use to find products in your category.
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Monitor
Sample six AI engines every cycle for citations, sentiment, and rank.
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Action
Ship catalog edits — titles, metafields, schema — with merchant approval.
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Measure
Pair each edit with the visibility delta. Honest about the 2–6 week lag.
why now
AI search is having its early-SEO moment.
Most stores are still built for Google results, not AI answers. GEO is where the next organic advantage is forming.
SEO is shown as a mature crowded channel. AI search and GEO are shown as an early rising channel. The current moment is the decision point before the new channel hardens.
- 01 Built for search results
- 02 Missing from AI answers
- 03 Start before the channel hardens
GEO = generative engine optimization
Context: Shopify merchants are moving from SEO-only discovery toward AI answer visibility across ChatGPT, Perplexity, Gemini, and Claude.
Fit
Who Burnish is actually for
We want the right merchants on the list. That means being explicit about where the product should help most and where it probably should not.
You're running the store and a dozen other things.
Catalog of 200 to 800 products. New launches every month. You don't need another to-do list. Burnish does the work overnight and shows you the four things to approve over coffee.
You've installed three SEO apps and used none of them.
Under 200 products. Side-business or first launch. Burnish doesn't hand you a checklist — it does the work and asks you to approve. Start small, watch what changes.
You manage three to fifteen Shopify stores.
One dashboard. White-label reports. Burnish runs the work for every client; you keep the relationship. Scan all your stores in one place, not fifteen logins.
The answer is being decided right now.
Scan your store. See where you stand. Start showing up.
Built for Shopify · 5 scopes · zero-retention LLMs