Pre-launch · Free audit

Lock your launch rate.

Free AI Visibility Audit. All 5 engines, every query, the full report.

Activated stores get a 20% coupon for month one, auto-applied on install.

  • Free audit
  • All 5 engines · all queries
  • No card · no install
 Free preview No card required

Deliverable: AI Commerce Report. Shopify-native stores only.

Pick the tier your 20% coupon applies to

Pick the band you are considering.

Same report starts every path. Coverage and execution expand after install.

01

Presence

$149 $119 .17 /mo · $1,430/yr

$119.99 first month with 20% activation coupon

Your always-on AI visibility agent.

  • Engines tracked: 3 engines
  • AI answers analyzed / month: 1,500 answers/mo 1,500 answers/mo
  • Prompts tracked: 50 prompts 50 prompts
  • Agent level: Autopilot L2 Autopilot L2
  • AI-optimized blogs: 20 blogs/mo 20 blogs/mo
Generate my AI report View Presence details
02

Authority

$299 $239 .17 /mo · $2,870/yr

$239.99 first month with 20% activation coupon

Always-on — winning automatically.

  • Engines tracked: All 5 engines
  • AI answers analyzed / month: 3,000 answers/mo 3,000 answers/mo
  • Prompts tracked: 100 prompts 100 prompts
  • Agent level: Autopilot L2 Autopilot L2
  • AI-optimized blogs: 40 blogs/mo 40 blogs/mo
  • Competitor identification: Competitor intelligence Competitor intelligence
  • Per-Action lift attribution: Causal attribution Causal attribution
Generate my AI report View Authority details
03

Omnipresence

$649 $519 .17 /mo · $6,230/yr

Charged on subscribe · no trial

Total AI coverage — multi-store, at scale.

  • Engines tracked: All 5 engines
  • AI answers analyzed / month: 7,500 answers/mo 7,500 answers/mo
  • Prompts tracked: 500 prompts 500 prompts
  • Agent level: Autopilot L2 Autopilot L2
  • AI-optimized blogs: 150 blogs/mo 150 blogs/mo
  • Competitor identification: Competitor intelligence Competitor intelligence
  • Per-Action lift attribution: Causal attribution Causal attribution
  • Multi-store agency dashboard: Multi-store dashboard Multi-store dashboard
Generate my AI report View Omnipresence details

Compare all features

Presence $149/mo $119.17/mo · $1,430/yr

AI visibility tracking

Engines tracked
Prompts tracked
50
Confidence interval
Computed from your sample size · narrows as scans accumulate
Refresh cadence
Continuous · every query ~30×/mo
AI answers analyzed / month
1,500

Catalog execution

Agent level
Autopilot (L2)
AI-optimized / month
300
AI-optimized blogs
20/mo
Safe auto-apply
Included
Risky rewrite queue
Included

Attribution & proof

AI Commerce Index
Live dashboard
Attribution dashboard
Directional (per-engine trends)
Market Scout
Not included
Morning digest
Continuous summary

Catalog optimization depth

Vision-grounded alt text
Included
Programmatic AEO & SEO
Not included
A/B description testing
Roadmap

Shopify safety & governance

Before-snapshot audit trail
Included
One-click rollback (90 days)
Included
Dependency guard
Included
Merchant approval controls
Risky Actions
Audit log retention
Standard

Depth & scale

Competitor identification
Visibility & trends
Why-they-won catalog diff
Not included
Per-Action lift attribution
Not included
Cohort ROI in dollars
Not included
Multi-store agency dashboard
Not included
White-label reports
Not included
Read-only API + webhooks
Not included
Team seats
2

Support

Support channel
Standard
Annual billing
$1,430/yr

Compare Plans & Features

AI visibility tracking

How much of your catalog Burnish measures, and how broad the AI coverage gets.

Engines tracked
  • ChatGPT
  • Perplexity
  • Gemini
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok
How broad the prompt set is per cycle — discovery, consideration, intent, conversion. More prompts surface more of the funnel, not just the top of it. Authority tracks 100 prompts spanning the full funnel; Presence tracks 50
50
100 (full funnel)
500 (full funnel)
Visibility scores are statistical estimates. A tighter confidence interval means smaller week-over-week noise and earlier detection of real movement. Required to call drift with significance. The CI band shown in the dashboard is computed from your shop's sample size — it narrows automatically as scans accumulate
Computed from your sample size · narrows as scans accumulate
Computed from your sample size · narrows as scans accumulate
Computed from your sample size · narrows as scans accumulate
Refresh cadence
Continuous · every query ~30×/mo
Continuous · every query ~60×/mo
Continuous · every query ~90×/mo
AI answers analyzed / month
1,500
3,000
7,500

Catalog execution

What Burnish optimizes after it finds a catalog gap. Autopilot Level 2 auto-applies safe Actions on every tier.

Agent level
Autopilot (L2)
Autopilot (L2)
Autopilot (L2)
AI-optimized / month
300
1,000
2,000
AI-optimized blogs
20/mo
40/mo
150/mo
Safe auto-apply
Risky rewrite queue

Attribution & proof

How clearly Burnish connects catalog edits to visibility changes. Presence gets directional trends; Authority and Omnipresence add causal, statistically-significant proof.

AI Commerce Index
Live dashboard
Live dashboard + per-engine breakdown
Live dashboard + per-engine breakdown
Attribution dashboard
Directional (per-engine trends)
Per-Action lift + cohort ROI
Per-Action lift + cohort ROI
Market Scout
—
Weekly demand research
Weekly demand research
Morning digest
Continuous summary
Priority summary
Priority summary

Catalog optimization depth

What Burnish can rewrite. Every tier covers the everyday catalog work — Omnipresence adds programmatic AEO & SEO across a portfolio of stores.

Vision-grounded alt text
Programmatic AEO & SEO
—
—
Included — 150 blogs/mo
A/B description testing
Roadmap
Roadmap
Roadmap

Shopify safety & governance

Controls that keep catalog changes reviewable, reversible, and audit-ready. Available on every tier.

Before-snapshot audit trail
One-click rollback (90 days)
Dependency guard
Merchant approval controls
Risky Actions
Risky Actions
Risky Actions
Audit log retention
Standard
Standard
100-year retention

Depth & scale

What the paid tiers add on top of visibility tracking — competitor intelligence, causal proof, and the multi-store scale Omnipresence unlocks.

Per-engine, per-competitor share of mentions across your tracked prompts. Trended weekly so you see when competitors gain ground. Brooks 38% / Hoka 24% / your store 11% on ChatGPT, week over week
Visibility & trends
Ranked 'why-they-won'
Ranked 'why-they-won'
On prompts you lost, a structured catalog diff against the brands the assistant did name — title, description, schema, alt text. Shows the specific gap, not a generic suggestion. "Brooks Ghost 16" was named because: weight + drop + use case in the first 80 chars
—
Title, schema, copy, alt text
Title, schema, copy, alt text
Every catalog edit Burnish applies is paired with the visibility delta that followed, with a confidence interval. So you know which Actions moved the score and which were neutral. rewriting product Y's description: +12% on Perplexity (±3pt), three weeks later
—
Specific Action -> lift
Specific Action -> lift
An estimate of revenue lift attributable to the month's batch of Actions, in dollars when the data supports it. Cohort-level so the small numbers per Action add up to a readable monthly figure. April Action batch: estimated $4,800 attributable lift
—
Estimated $ lift per monthly batch
Estimated $ lift per monthly batch
Multi-store agency dashboard
—
—
Included + seats
White-label reports
—
—
Custom domain + logo
Read-only API for AI Commerce Index data — scores, deltas, attribution, prompts. Pull into your BI or dashboard. Webhook events on score moves and competitor changes. GET /api/v1/index?engine=chatgpt&days=30 — returns daily scores + deltas as JSON
—
—
Multiple teammates with role-based access — viewer, approver, admin. Approval policies route risky Actions to the right reviewer; audit log exports for governance. analyst views, growth lead approves rewrites, founder retains admin
2
5, role-based
Unlimited, role-based

Support

The human layer behind the self-serve plans.

Support channel
Standard
Standard
Dedicated support
Annual billing
$1,430/yr
$2,870/yr
$6,230/yr
How Burnish works

Same loop on every tier. Depth scales as you grow.

Coverage, action, attribution, safety — the four moves Burnish runs every cycle. Presence runs the full loop across three engines; Authority extends each loop with two more engines, statistical proof, and competitor intelligence.

01 · Coverage

AI engine coverage

Burnish queries every supported engine on a fixed prompt cycle and tracks where your store gets named.

  • Per-engine sampling against the same prompt set every cycle
  • Confidence intervals on every score so you can tell signal from noise
  • Continuous re-measurement after every catalog change

Visibility — Scales on Authority — 5 engines, 100 prompts, tighter CI from larger samples, multi-turn depth.

02 · Action

Catalog action

When Burnish finds a gap, it executes the Action back to your Shopify catalog — with merchant approval and rollback.

  • Autopilot Level 2: safe Actions auto-apply, risky rewrites queue for approval
  • Before-snapshot audit trail and 90-day one-click rollback
  • Dependency guard checks ad feeds, schema, smart collections before any write

Visibility — Scales on Authority — 1,000 AI-optimized items a month, per-Action lift attribution, and cohort ROI in dollars.

03 · Attribution

Attribution

Every catalog edit is paired with the visibility delta that followed, so you know what moved your scores.

  • Per-engine trend dashboard from day one
  • Continuous morning digest: yesterday's edits, this week's movement
  • Honest reporting when the ceiling is your category, not your catalog

Visibility — Scales on Authority — per-Action lift attribution with CI, cohort ROI in dollars, competitor intelligence.

04 · Safety

Safety & governance

Catalog writes are always reviewable, reversible, and scoped — across every tier.

  • Nine Shopify scopes (catalog, read-only order totals, first-party pixel, file uploads — no themes, no customer PII)
  • Approval workflows: risky Actions queue for approval on every tier, with per-field auto-publish controls you set yourself
  • Zero-retention LLM tiers across every model Burnish queries

Visibility — Scales on Authority — pre-publish staging, audit log export, role-based team seats.

Start with the audit

See where your store actually stands.

Generate your AI Commerce Report. We'll show you which tier fits your catalog and category before you commit.

Generate my AI report
Free audit

Run the AI Commerce Index on your store.

  • 01

    Free, end to end

    The full report runs without a card. All 5 engines, all 4 queries, the per-product breakdown, and the downloadable PDF.

  • 02

    Email delivery

    We email the report to the address you submit. The email is for delivery — we don't need anything else from you to run the audit.

  • 03

    Yours to revisit

    Your report stays at a private revisit link you can come back to any time. The deliverables don't expire.

Free · No install · No card · Email delivery

Both bars · same scale · same channel size

Generate my AI report Free No install No card
What you actually get.

An instrument, not a checklist.

01 · Index
+11.4 pts Last 7 days · all engines
  • ChatGPT +4.1
  • Perplexity +2.6
  • Gemini +1.8
  • Claude +1.4
  • Grok +1.5

AI Commerce Index

Per-engine visibility · daily refresh.

02 · Catalog Action
+3.13 pts Estimated lift · this mutation
Before "Cotton tee"
Rationale Title under 4 words; missing material + cut. Schema gap on Perplexity.
After "Heavyweight Organic Cotton Tee — Boxy Cut, Unisex"

Anatomy of a mutation

Before, rationale, after — for every change.

03 · Attribution
$5,403 Attributed revenue · 30 days
  • Perplexity $2,458
  • Gemini $1,588
  • Grok $759
  • ChatGPT $598
  • Claude $0

Attribution timeline

Specific Action tied to specific lift.

Plan bands, not credit meters. No surprises.

Plan & launch FAQ

The questions buyers actually ask.

Billing

Can I install Burnish on Shopify today?
Not yet. Burnish is in early access before Shopify App Store availability. The pricing page shows planned launch tiers so merchants can understand the bands now and request the right access path.
When does billing start?
Billing starts only after Shopify install access opens and you activate a plan through Shopify Billing. There is no Shopify install or plan charge from the pricing page today.
Do I need a credit card now?
No. The AI Commerce Report is free, end to end. We only ask for your Shopify store URL and an email address — the email is for delivery, so we can send the report to you. There is no Shopify subscription charge until you install Burnish through the App Store and activate a plan via Shopify Billing.
Is the AI Commerce Report really free?
Yes. The full report — all 5 engines, all 4 queries, per-product breakdown, downloadable PDF, and revisit link — runs without a card. We email the report to the address you submit, and the revisit link stays open for you to come back to.
Can I cancel or downgrade at any time?
Once billing opens, cancellation and plan changes run through Shopify Billing. Downgrades take effect on your next billing cycle. Existing activated early-access stores keep their original Burnish rate against future list-price changes.

Mechanics

What's an "AI prompt," and why does it matter?
A prompt is a shopper-style question we send to AI engines on your behalf, for example, "best running shoes under $100" or "good DTC skincare for sensitive skin." Burnish records whether your store gets named, where it appears in the answer, and which sources the AI cites. Tier prompt counts determine how broad your visibility readout is.
What's the difference between Reviewer-level and Autopilot-level?
Reviewer (Level 1) queues every catalog change for your approval before it applies. Autopilot (Level 2) auto-applies high-confidence Actions (alt text, basic schema, taxonomy) and queues lower-confidence Actions (title or description rewrites) for your approval. Burnish runs Autopilot Level 2 on every paid tier — Presence and Authority behave identically here: safe Actions auto-apply, risky rewrites queue for your approval. You decide which change types are allowed to publish on their own from the per-field auto-publish settings on the Storefront autopilot tab; anything you switch off routes to the review queue instead. Either way, every change is timestamped, reversible, and audited.
What does attribution actually show me?
Burnish pairs each catalog edit with the visibility change that follows. Directional attribution on Presence shows per-engine trends and which prompts you started winning. Causal mapping on Authority links specific catalog edits to specific lift on specific engines, on a timeline, with 95% confidence intervals.

Limits

What is a soft cap, and how does it work?
Soft caps on mutation count and monitored products are nudges, not blockers. When you exceed your cap, the agent finishes the current cycle and shows an in-app prompt suggesting the next tier up. Persistent excessive use, 3x the cap for two consecutive months, triggers a conversation, not an automatic block.
Why does Presence include three engines, not all five?
Presence covers ChatGPT, Perplexity, and Gemini — the AI assistants most shoppers use day-to-day — so you get a clear first read on how you appear where it matters most. Authority adds Claude and Grok for full five-engine coverage, plus deeper analysis. The upgrade path is direct.
What counts as a "mutation"?
A mutation is any catalog write the agent applies to your Shopify store: an alt text added, a description rewritten, a metafield populated, a schema field patched, a taxonomy normalized. Read-only operations (scans, queries, audits) don't count against your cap.

Start with the audit. Save 20% on month one.

Presence
$119.99
Authority
$239.99

First month with 20% activation coupon · auto-applied on install

Run my audit

Free AI Commerce Report — all 5 engines, every query. Activated stores get a 20% coupon for month one, auto-applied on install.