Claude · answer coverage
Long answers reward stores with something to say.
Comparison-heavy replies quote detail, so thin product copy shows up as absence.
Where you show up, and where you don't
How five AI assistants discover, mention and describe your store, measured against your real buyer questions.
Live tracking
Overall presence
ChatGPT11#2.1
Perplexity4#3.4
Gemini3#3.8
Claude6#2.9
Grok2#4.1AI Answers
The receipts — every word the AI engines have actually said about you.
Grouped by question — each card shows the latest answer from every engine. Search and filter by engine, type, outcome, sources, or date.
The category queries shoppers ask before they know your name.
Get named here and you win the sale cold. Burnish keeps your highest-Value queries live, re-reads them across all 5 engines on a schedule, and tracks where you surface. ★ Pin protects a query; Add injects your own.
Query | Intent | Presence | Next check | ||
|---|---|---|---|---|---|
softest sneakers for all-day comfort 2×2× | Comparison | —WarningClose | in 2d | ||
best court sneakers under $160 2×2× | Comparison | —WarningClose | in 2d | ||
low-profile court shoe for narrow feet 2×2× | Comparison | —WarningClose | in 2d | ||
durable court sneakers for daily use 2×2× | Comparison | —WarningClose | in 2d | ||
best first court sneaker 2×2× | Comparison | —WarningClose | in 2d | ||
grip and flex in vulcanized soles 2×2× | Comparison | —WarningClose | in 2d | ||
best value sneakers for the money 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers under $100 2×2× | Comparison | —WarningClose | in 2d | ||
cheapest sneakers still worth buying 2×2× | Comparison | —WarningClose | in 2d | ||
discount sneakers that are still good 2×2× | Comparison | —WarningClose | in 2d | ||
affordable everyday sneakers for first buyers 2×2× | Comparison | —WarningClose | in 2d | ||
end of season sneaker deals 2×2× | Comparison | —WarningClose | in 2d | ||
budget sneakers vs mid-range worth it 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers for court and casual wear 2×2× | Comparison | 72+6SuccessLeading | in 2d |
The 12 queries shoppers ask AI before they trust you with a purchase.
Their answers build — or break — the sale. Burnish asks all 5 engines on a schedule, scores how well each one represents you, and fixes the weak spots.
No answers captured for this engine yet.
Why it matters
Why Claude is worth measuring.
01
Its answers compare rather than list
A longer reply weighs options against each other. Stores with stated specifics get weighed; stores without get left out of the comparison.
02
Detail is the currency
Material, fit, dimensions, returns terms. What your pages state plainly is what a long answer has to work with.
03
It starts on Authority
Presence samples three engines. Claude and Grok are added on Authority and Omnipresence.
What Burnish does
Four things, on this engine, every cycle.
Nothing here is a projection. Each row is a reading, a change, or a comparison between the two.
Ask
The questions your buyers actually ask
A board of buyer questions in sentences, not keywords — 50 on Authority, 100 on Omnipresence.
Where you show up, and where you don't
How five AI assistants discover, mention and describe your store, measured against your real buyer questions.
Live tracking
Overall presence
ChatGPT11#2.1Perplexity4#3.4Gemini3#3.8Claude6#2.9Grok2#4.1AI Answers
The receipts — every word the AI engines have actually said about you.
Grouped by question — each card shows the latest answer from every engine. Search and filter by engine, type, outcome, sources, or date.
The category queries shoppers ask before they know your name.
Get named here and you win the sale cold. Burnish keeps your highest-Value queries live, re-reads them across all 5 engines on a schedule, and tracks where you surface. ★ Pin protects a query; Add injects your own.
Query | Intent | Presence | Next check | ||
|---|---|---|---|---|---|
softest sneakers for all-day comfort 2×2× | Comparison | —WarningClose | in 2d | ||
best court sneakers under $160 2×2× | Comparison | —WarningClose | in 2d | ||
low-profile court shoe for narrow feet 2×2× | Comparison | —WarningClose | in 2d | ||
durable court sneakers for daily use 2×2× | Comparison | —WarningClose | in 2d | ||
best first court sneaker 2×2× | Comparison | —WarningClose | in 2d | ||
grip and flex in vulcanized soles 2×2× | Comparison | —WarningClose | in 2d | ||
best value sneakers for the money 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers under $100 2×2× | Comparison | —WarningClose | in 2d | ||
cheapest sneakers still worth buying 2×2× | Comparison | —WarningClose | in 2d | ||
discount sneakers that are still good 2×2× | Comparison | —WarningClose | in 2d | ||
affordable everyday sneakers for first buyers 2×2× | Comparison | —WarningClose | in 2d | ||
end of season sneaker deals 2×2× | Comparison | —WarningClose | in 2d | ||
budget sneakers vs mid-range worth it 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers for court and casual wear 2×2× | Comparison | 72+6SuccessLeading | in 2d |
The 12 queries shoppers ask AI before they trust you with a purchase.
Their answers build — or break — the sale. Burnish asks all 5 engines on a schedule, scores how well each one represents you, and fixes the weak spots.
Check
What it says when asked about you
A 12-question battery on legitimacy, returns, shipping, warranty and provenance, and whether Claude can answer each one.
Where you show up, and where you don't
How five AI assistants discover, mention and describe your store, measured against your real buyer questions.
Live tracking
Overall presence
ChatGPT11#2.1Perplexity4#3.4Gemini3#3.8Claude6#2.9Grok2#4.1AI Answers
The receipts — every word the AI engines have actually said about you.
Grouped by question — each card shows the latest answer from every engine. Search and filter by engine, type, outcome, sources, or date.
The category queries shoppers ask before they know your name.
Get named here and you win the sale cold. Burnish keeps your highest-Value queries live, re-reads them across all 5 engines on a schedule, and tracks where you surface. ★ Pin protects a query; Add injects your own.
Query | Intent | Presence | Next check | ||
|---|---|---|---|---|---|
softest sneakers for all-day comfort 2×2× | Comparison | —WarningClose | in 2d | ||
best court sneakers under $160 2×2× | Comparison | —WarningClose | in 2d | ||
low-profile court shoe for narrow feet 2×2× | Comparison | —WarningClose | in 2d | ||
durable court sneakers for daily use 2×2× | Comparison | —WarningClose | in 2d | ||
best first court sneaker 2×2× | Comparison | —WarningClose | in 2d | ||
grip and flex in vulcanized soles 2×2× | Comparison | —WarningClose | in 2d | ||
best value sneakers for the money 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers under $100 2×2× | Comparison | —WarningClose | in 2d | ||
cheapest sneakers still worth buying 2×2× | Comparison | —WarningClose | in 2d | ||
discount sneakers that are still good 2×2× | Comparison | —WarningClose | in 2d | ||
affordable everyday sneakers for first buyers 2×2× | Comparison | —WarningClose | in 2d | ||
end of season sneaker deals 2×2× | Comparison | —WarningClose | in 2d | ||
budget sneakers vs mid-range worth it 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers for court and casual wear 2×2× | Comparison | 72+6SuccessLeading | in 2d |
The 12 queries shoppers ask AI before they trust you with a purchase.
Their answers build — or break — the sale. Burnish asks all 5 engines on a schedule, scores how well each one represents you, and fixes the weak spots.
Fix
What a long answer can quote
Descriptions, structured data, FAQs and alt text written back to your catalog — approved first, reversible in one click.
What AI can read about your products
Titles, descriptions, FAQs and schema, measured against the AI-ready bar of 80 and rewritten in your voice. You approve every change until you grant autonomy.
Product | Readiness | Status | Projected lift | Actions | |
|---|---|---|---|---|---|
 | 39 | InfoQueued | Success+34 | ||
 | 48 | InfoQueued | Success+29 | ||
 | 61 | InfoQueued | Success+22 | ||
 | 52 | InfoQueued | Success+21 | ||
 | 54 | InfoQueued | Success+18 | ||
 | 47 | InfoQueued | Success+18 | ||
 | 55 | InfoQueued | Success+16 | ||
 | 66 | InfoQueued | Success+14 | ||
 | 70 | InfoQueued | Success+11 | ||
 | 88 | SuccessAI-ready | +0 | ||
 | 84 | SuccessAI-ready | +0 | ||
 | 79 | InfoQueued | +0 | ||
 | 73 | Not optimized | Success+12 | ||
 | 81 | SuccessAI-ready | +0 |
Let Burnish run your catalog.
It keeps your products AI-ready as you add them and the rules shift.
Right now it would handle 12 products (about +2 avg readiness per product).
Product | Optimized by | Readiness | Projected lift | Status | Actions | |
|---|---|---|---|---|---|---|
| You | 81 | — | SuccessOptimized | ||
| You | 73 | Success+12 | SuccessOptimized | ||
| You | 79 | — | SuccessOptimized | ||
| You | 84 | — | SuccessOptimized | ||
| You | 88 | — | SuccessOptimized | ||
| You | 70 | Success+11 | WarningAwaiting approval | ||
| You | 66 | Success+14 | WarningAwaiting approval | ||
| You | 55 | Success+16 | WarningAwaiting approval | ||
| You | 47 | Success+18 | WarningAwaiting approval | ||
| You | 54 | Success+18 | WarningAwaiting approval | ||
| You | 52 | Success+21 | WarningAwaiting approval | ||
| You | 61 | Success+22 | WarningAwaiting approval | ||
| You | 48 | Success+29 | WarningAwaiting approval | ||
| You | 39 | Success+34 | WarningAwaiting approval |
Prove
What moved after the change
Readings before and after, on the same questions. Attribution is correlation over a window, and the page says so.
Where you show up, and where you don't
How five AI assistants discover, mention and describe your store, measured against your real buyer questions.
Live tracking
Overall presence
ChatGPT11#2.1Perplexity4#3.4Gemini3#3.8Claude6#2.9Grok2#4.1AI Answers
The receipts — every word the AI engines have actually said about you.
Grouped by question — each card shows the latest answer from every engine. Search and filter by engine, type, outcome, sources, or date.
The category queries shoppers ask before they know your name.
Get named here and you win the sale cold. Burnish keeps your highest-Value queries live, re-reads them across all 5 engines on a schedule, and tracks where you surface. ★ Pin protects a query; Add injects your own.
Query | Intent | Presence | Next check | ||
|---|---|---|---|---|---|
softest sneakers for all-day comfort 2×2× | Comparison | —WarningClose | in 2d | ||
best court sneakers under $160 2×2× | Comparison | —WarningClose | in 2d | ||
low-profile court shoe for narrow feet 2×2× | Comparison | —WarningClose | in 2d | ||
durable court sneakers for daily use 2×2× | Comparison | —WarningClose | in 2d | ||
best first court sneaker 2×2× | Comparison | —WarningClose | in 2d | ||
grip and flex in vulcanized soles 2×2× | Comparison | —WarningClose | in 2d | ||
best value sneakers for the money 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers under $100 2×2× | Comparison | —WarningClose | in 2d | ||
cheapest sneakers still worth buying 2×2× | Comparison | —WarningClose | in 2d | ||
discount sneakers that are still good 2×2× | Comparison | —WarningClose | in 2d | ||
affordable everyday sneakers for first buyers 2×2× | Comparison | —WarningClose | in 2d | ||
end of season sneaker deals 2×2× | Comparison | —WarningClose | in 2d | ||
budget sneakers vs mid-range worth it 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers for court and casual wear 2×2× | Comparison | 72+6SuccessLeading | in 2d |
The 12 queries shoppers ask AI before they trust you with a purchase.
Their answers build — or break — the sale. Burnish asks all 5 engines on a schedule, scores how well each one represents you, and fixes the weak spots.
Under the hood
How Burnish reads Claude.
“Where does Threshold Footwear ship from?”
Their pages don’t state a shipping origin, so I can’t say without guessing.
Doesn't know you
Model queried
Claude Sonnet 4.6. When a provider changes the model behind an assistant, the page changes with it rather than keeping a name that is no longer true.
What gets asked
A 50-question board of buyer questions on Authority, 100 on Omnipresence, plus a 12-question reputation battery covering legitimacy, returns, shipping, warranty and provenance.
How often
The reputation battery runs on a 72-hour cycle. Discovery questions fire on a rotating schedule — one every 90 minutes on Authority, 35 on Omnipresence — so the board is swept continuously rather than in one daily batch.
How it is scored
Answers from Claude are read over a rolling 21-day window, and a score is withheld below ten samples rather than shown as a number that a handful of readings cannot support.
Questions.
Can I get Claude coverage on Presence?
No. Presence samples ChatGPT, Perplexity and Gemini. Claude and Grok are sampled on Authority and Omnipresence — the plan page states the engine count for each tier.
Why does a longer answer help or hurt more?
It states more about each store it names. That is an advantage when your pages carry specifics and a disadvantage when they carry adjectives.
Does Burnish send my data to Claude for training?
No. Every engine is queried on zero-retention, no-training commercial terms.
The other engines.
Every engine Burnish samples, and which plans reach it.
Start here
Find out what it can say about you.
The free audit reads your catalog on any plan, including before you subscribe.