what it does

ChatGPT · "best running shoes under $150"

Salomon Sense Ride is widely cited for its balance of cushion and ground feel.

Hoka Clifton 9 appears across most runner threads as a soft daily trainer.

Brooks Ghost 16 is the safe pick if you want a familiar, low-drop ride.

your store should appear here

Be in the answer.

Across five engines, in their words.

Measuring across

measure

Signal. Not ranking.

AI engines weight what your catalog actually says. Burnish samples six of them on the questions your shoppers ask — and shows where each one stops short of recommending you.

ChatGPT

best running shoes under $150

0/12
Claude

trail running shoes for technical terrain

0/12
Gemini

waterproof running shoes for wet trails

0/12
Perplexity

lightweight trainers with grippy outsoles

0/12
Grok

shoes with 4mm lugs for muddy runs

0/12

same prompts five engines one truthful map of where you stand

fix

We change the field the engine reads.

Inside Shopify. Title, description, category, type, vendor, collections, tags. Drafted, never written without your approval. One-click undo on every change.

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New Arrivals
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approve to write undo any time write_products write_content

prove

Prove. Not promise.

After the LLM lag window closes, Burnish samples again and shows you whether the answers changed. Same engines. Same prompts. Honest delta.

AI commerce index 28 +0
W0 first scan W1 research W2/W3 action W4 measure W5 monitor W6 action W7 measure

W0 · first scan · 28

Score lag is capped at W5. We disclose the lag, never claim real-time visibility.

why a loop

Most tools stop. We loop.

most tools

Static checklist

  • check title length
  • add meta description
  • set image alt text
  • verify schema markup
  • submit sitemap

You do the work. The list never tells you whether AI started recommending you.

burnish

A working loop

The instrument never stops. New ceiling, new vector, until the answers move or there is nothing left to move.

AI visibility audit

Start with the store you already have.

One complimentary Shopify AI Visibility Audit. The deliverable is an AI Commerce Report that shows what engines see, where you are missing, and what Burnish can fix.

Shopify AI Visibility Audit | no install | .myshopify.com only

Measuring across

  • read-only by default
  • nine Shopify scopes, no more
  • nothing writes without your approval