what it does

ChatGPT · "best running shoes under $150"

Salomon Sense Ride is widely cited for its balance of cushion and ground feel.

Hoka Clifton 9 appears across most runner threads as a soft daily trainer.

Brooks Ghost 16 is the safe pick if you want a familiar, low-drop ride.

your store should appear here

Be in the answer.

Across six engines, in their words.

Measuring across

measure

Signal. Not ranking.

AI engines weight what your catalog actually says. Burnish samples six of them on the questions your shoppers ask — and shows where each one stops short of recommending you.

ChatGPT

best running shoes under $150

0/12
Claude

trail running shoes for technical terrain

0/12
Gemini

waterproof running shoes for wet trails

0/12
Perplexity

lightweight trainers with grippy outsoles

0/12
Grok

shoes with 4mm lugs for muddy runs

0/12
Deepseek

gore-tex trail shoes for fall hiking

0/12

same prompts six engines one truthful map of where you stand

fix

We change the field the engine reads.

Inside Shopify. Title, description, category, type, vendor, collections, tags. Drafted, never written without your approval. One-click undo on every change.

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approve to write undo any time write_products write_content

prove

Prove. Not promise.

After the LLM lag window closes, Burnish samples again and shows you whether the answers changed. Same engines. Same prompts. Honest delta.

AI commerce index 28 +0
W0 first scan W1 edits drafted W2 approved W3 lag window W4 measure W5 measure W6 measure W7 next cycle
Score lags 2 to 6 weeks. We disclose the lag, never claim real-time visibility.

why a loop

Most tools stop. We loop.

most tools

Static checklist

  • check title length
  • add meta description
  • set image alt text
  • verify schema markup
  • submit sitemap

You do the work. The list never tells you whether AI started recommending you.

burnish

A working loop

The instrument never stops. New ceiling, new vector, until the answers move or there is nothing left to move.

first scan

Start with the store you already have.

One free scan. The instrument reads, then tells you what changed and what didn't.

AI Commerce readout | early access | no install required

Measuring across

  • read-only by default
  • five Shopify scopes, no more
  • nothing writes without your approval