THEME
write_themes — never
Theme App Extension only. The theme’s code is never rewritten — no template diffs to blame on an app.
For Shopify Plus
No Plus-only features. Deliberately.
The same instrument on every Shopify plan. Plus changes catalogue size, store count, and scrutiny.
Visibility
Where you show up, and where you don't
How five AI assistants discover, mention and describe your store, measured against your real buyer questions.
AI Visibility
▲ 8 since first measured
Live tracking
Gathering your AI Answers. Live tracking: Burnish asks your tracked queries to the 5 AI engines on an automatic schedule and records every answer. Paced for you — no setup.View all activity ↗
Checking continuously
Newest answer 12m ago
Next within the hour · ~20 checks/day
Just checked · last 6h · 6 reads
Is Threshold Footwear legit?
best everyday sneakers for wide feet
What does Threshold Footwear sell?
comfortable slip-ons for standing all day
Where does Threshold Footwear ship from?
Checking soon · 43 queued
best everyday sneakers for wide feetOn the move
What is Threshold Footwear?High priority
what's a good everyday trainer under $150Scheduled
sneakers that work for commuting and week…Scheduled
What kind of store is Threshold Footwear …Scheduled
Overall presence
Mention frequency
171 of 327 answers mentioned you over the last 7 days.
EngineMent.Pos
ChatGPT11#2.1
Perplexity4#3.4
Gemini3#3.8
Claude6#2.9
Grok2#4.1Your two tracks — they roll up into your AI Visibility score (52).
AI Answers
What the AI engines actually said
Answers captured. Answers captured: Every AI answer Burnish has recorded for you, all-time, across all 5 engines.58
Self-citation rate. Self-citation rate: The share of AI answers that cite your own domain — AI treating you as the source of truth. Higher is better.22 %
Sentiment. Sentiment: The share of AI answers about you that read positive vs neutral vs negative.50 % positive
The receipts — every word the AI engines have actually said about you.
Grouped by question — each card shows the latest answer from every engine. Search and filter by engine, type, outcome, sources, or date.
Engine
1,305 answers · page 1 of 131
Presence
58/ 100
↗ +8 since first measuredThe board number holds steady while individual queries rotate in and out.
Reach30
Rank70
Proximity41
The category queries shoppers ask before they know your name.
Get named here and you win the sale cold. Burnish keeps your highest-Value queries live, re-reads them across all 5 engines on a schedule, and tracks where you surface. ★ Pin protects a query; Add injects your own.
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Query
Intent
Presence
Next check
0 selected
Query | Intent | Presence | Next check | ||
|---|---|---|---|---|---|
softest sneakers for all-day comfort 2×2× | Comparison | —WarningClose | in 2d | ||
best court sneakers under $160 2×2× | Comparison | —WarningClose | in 2d | ||
low-profile court shoe for narrow feet 2×2× | Comparison | —WarningClose | in 2d | ||
durable court sneakers for daily use 2×2× | Comparison | —WarningClose | in 2d | ||
best first court sneaker 2×2× | Comparison | —WarningClose | in 2d | ||
grip and flex in vulcanized soles 2×2× | Comparison | —WarningClose | in 2d | ||
best value sneakers for the money 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers under $100 2×2× | Comparison | —WarningClose | in 2d | ||
cheapest sneakers still worth buying 2×2× | Comparison | —WarningClose | in 2d | ||
discount sneakers that are still good 2×2× | Comparison | —WarningClose | in 2d | ||
affordable everyday sneakers for first buyers 2×2× | Comparison | —WarningClose | in 2d | ||
end of season sneaker deals 2×2× | Comparison | —WarningClose | in 2d | ||
budget sneakers vs mid-range worth it 2×2× | Comparison | —WarningClose | in 2d | ||
best sneakers for court and casual wear 2×2× | Comparison | 72+6SuccessLeading | in 2d |
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31 queries tracked · 3 earned an article this month9 queries now score high enough to swap back in.
Representation
74/ 100
↗ +8 since first measuredThe store number holds steady while individual questions move.
Recognized60
Sentiment65
Accuracy78
The 12 queries shoppers ask AI before they trust you with a purchase.
Their answers build — or break — the sale. Burnish asks all 5 engines on a schedule, scores how well each one represents you, and fixes the weak spots.
The engines shoppers actually ask
ChatGPTPerplexityGeminiClaudeGrok
Theme
Burnish never edits your theme. write_themes is not one of the nine scopes requested. Theme integration is a Theme App Extension, nothing else — everything Burnish writes goes to the catalogue. None of it in Liquid.
Granite Trekking Boots
Review & edit: Granite Trekking Boots
7081Success+11
Content
What shoppers and AI assistants read — generated to be quotable and specific.
Product title
Success+2
Apply changes
Current
AI-optimized
Product description
Success+3
Apply changes
Current
AI-optimized
Meta title
Success+1
Apply changes
Current
AI-optimized
Meta description
Success+1
Apply changes
Current
AI-optimized
Image alt text
Success+1
Apply changes
The hero image AI shopping surfaces match on — a precise, factual description so assistants can read and cite what the product looks like.
Current
AI-optimized
AI-generated FAQs
Success+3Apply changes
Want these FAQs on your product pages?
Turn on FAQ display so AI assistants can cite your answers — and shoppers get clear answers on the spot.
ManifestoRecommended
Make this product sound like you.
Your brand's source of truth — who you serve, what sets you apart, your voice, and what you'll never do. Your brand's brain: Burnish reads it to shape every product description, blog and research hunt.
7081Success+11
Activity log
Every action Burnish has taken across your store — recorded and exportable.
Catalog
What AI can read about your products
Titles, descriptions, FAQs and schema, measured against the AI-ready bar of 80 and rewritten in your voice. You approve every change until you grant autonomy.
AI readiness
▲ 6 · 30d
AUTOPILOT. Autopilot: Let Burnish optimize and publish your catalog automatically. You set the rules, it starts in suggest-only, and every write records its before-state.
AI-READY PRODUCTS. AI-ready products: Products at or above the AI-ready bar of 80.
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Product
Readiness
Status
Projected lift
Actions
0 selected
Product | Readiness | Status | Projected lift | Actions | |
|---|---|---|---|---|---|
 | 39 | InfoQueued | Success+34 | ||
 | 48 | InfoQueued | Success+29 | ||
 | 61 | InfoQueued | Success+22 | ||
 | 52 | InfoQueued | Success+21 | ||
 | 54 | InfoQueued | Success+18 | ||
 | 47 | InfoQueued | Success+18 | ||
 | 55 | InfoQueued | Success+16 | ||
 | 66 | InfoQueued | Success+14 | ||
| 70 | InfoQueued | Success+11 | ||
 | 88 | SuccessAI-ready | +0 | ||
 | 84 | SuccessAI-ready | +0 | ||
 | 79 | InfoQueued | +0 | ||
 | 73 | Not optimized | Success+12 | ||
 | 81 | SuccessAI-ready | +0 |
1–14 of 14
Let Burnish run your catalog.
It keeps your products AI-ready as you add them and the rules shift.
Optimizes and publishes your products while you sleep
You set the rules — it never steps outside them
Every write recorded with its before-state
Starts in “suggest-only” — earns autonomy as you trust it
Right now it would handle 12 products (about +2 avg readiness per product).
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Product
Optimized by
Readiness
Projected lift
Status
Actions
0 selected
Product | Optimized by | Readiness | Projected lift | Status | Actions | |
|---|---|---|---|---|---|---|
| You | 81 | — | SuccessOptimized | ||
| You | 73 | Success+12 | SuccessOptimized | ||
| You | 79 | — | SuccessOptimized | ||
| You | 84 | — | SuccessOptimized | ||
| You | 88 | — | SuccessOptimized | ||
| You | 70 | Success+11 | WarningAwaiting approval | ||
| You | 66 | Success+14 | WarningAwaiting approval | ||
| You | 55 | Success+16 | WarningAwaiting approval | ||
| You | 47 | Success+18 | WarningAwaiting approval | ||
| You | 54 | Success+18 | WarningAwaiting approval | ||
| You | 52 | Success+21 | WarningAwaiting approval | ||
| You | 61 | Success+22 | WarningAwaiting approval | ||
| You | 48 | Success+29 | WarningAwaiting approval | ||
| You | 39 | Success+34 | WarningAwaiting approval |
1–14 of 14
Revenue
AI-channel traffic and revenue — how much of your store's performance comes from AI assistants surfacing your products.
Jun 13, 2026 – Jun 19, 2026
AI Sessions14,832 +22%21.0% of 70,609 total sessions
AI Conversion Rate0.7 %100 orders from 14,832 AI sessions
AI-Driven Revenue
$4,512
from AI-referred orders this monthAI Orders100 orders from AI-referred sessions this month
AI Average Order Value
$45.12
average spend per AI-driven orderAI's share of total revenue28.5 %$4,512 of $15,832 across all channels
Traffic & Sales Over Time
2,0001,5001,0005000
Jul 12Jul 15Jul 19Jul 22Jul 25
Performance by AI Platform
ChatGPTSessions5,340
Revenue$1,714.78
Orders33
Average Order Value$51.96
Conversion Rate0.6%
Google GeminiSessions3,560
Revenue$1,116.85
Orders21
Average Order Value$53.18
Conversion Rate0.6%
Claude.aiSessions2,520
Revenue$794.16
Orders15
Average Order Value$52.94
Conversion Rate0.6%
Perplexity.aiSessions2,000
Revenue$650.24
Orders13
Average Order Value$50.02
Conversion Rate0.7%
GrokSessions740
Revenue$236.27
Orders5
Average Order Value$47.25
Conversion Rate0.7%
Meta AISessions300
Revenue$96.00
Orders2
Average Order Value$48.00
Conversion Rate0.7%
Microsoft CopilotSessions220
Revenue$70.00
Orders1
Average Order Value$70.00
Conversion Rate0.5%
Other AI Sources
1.0% of AI trafficSessions152
Revenue$44.00
Orders1
Average Order Value$44.00
Conversion Rate0.7%
Top AI-Driven Pages
Pages generating the most traffic from AI sources.
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Page
Sessions
Revenue
Conversions
0 selected
Page | Sessions | Revenue | Conversions |
|---|---|---|---|
Canvas Court Low/products/canvas-court-low | 1,842 | $612.45 | 14 |
Sizing guide/guides/sizing | 1,207 | $488.00 | 11 |
Winter Boots Collection/collections/winter-boots | 1,086 | $421.18 | 9 |
Trail Runner GTX/products/trail-runner-gtx | 942 | $376.50 | 8 |
Storm Chelsea/products/storm-chelsea | 803 | $295.40 | 7 |
The Burnish Fit Guide/pages/fit-guide | 712 | $217.95 | 5 |
Ridgeline Hiking Boots/products/ridgeline-hiking-boots | 588 | $184.70 | 4 |
Trailhead Merino Socks — 3 pack/products/trailhead-merino-socks | 421 | $132.60 | 3 |
Change control
Since you have a process, so does the app.
29 of 41 fix types require explicit approval
The 12 automatic ones sit behind confidence floors. Full autonomy needs explicit per-shop consent.
Six dependency checks before any write
Smart-collection rules, Merchant Center and Facebook references, third-party metafields, custom labels, existing schema. A failing check queues the fix.
Before-state stored first
37 rollback strategies; one-click undo. Audit log exportable on Authority and above, evidence rows kept indefinitely.
Prompts sanitised, providers no-training
Merchant text is sanitised before any model prompt. Every provider is on a no-training commercial tier.
Catalog
What AI can read about your products
Titles, descriptions, FAQs and schema, measured against the AI-ready bar of 80 and rewritten in your voice. You approve every change until you grant autonomy.
AI readiness
▲ 6 · 30d
AUTOPILOT. Autopilot: Let Burnish optimize and publish your catalog automatically. You set the rules, it starts in suggest-only, and every write records its before-state.
AI-READY PRODUCTS. AI-ready products: Products at or above the AI-ready bar of 80.
Loading products…
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Product
Readiness
Status
Projected lift
Actions
0 selected
Product | Readiness | Status | Projected lift | Actions | |
|---|---|---|---|---|---|
| 39 | InfoQueued | Success+34 | ||
| 48 | InfoQueued | Success+29 | ||
| 61 | InfoQueued | Success+22 | ||
| 52 | InfoQueued | Success+21 | ||
| 54 | InfoQueued | Success+18 | ||
| 47 | InfoQueued | Success+18 | ||
| 55 | InfoQueued | Success+16 | ||
| 66 | InfoQueued | Success+14 | ||
| 70 | InfoQueued | Success+11 | ||
| 88 | SuccessAI-ready | +0 | ||
| 84 | SuccessAI-ready | +0 | ||
| 79 | InfoQueued | +0 | ||
| 73 | Not optimized | Success+12 | ||
| 81 | SuccessAI-ready | +0 |
1–14 of 14
Let Burnish run your catalog.
It keeps your products AI-ready as you add them and the rules shift.
Optimizes and publishes your products while you sleep
You set the rules — it never steps outside them
Every write recorded with its before-state
Starts in “suggest-only” — earns autonomy as you trust it
Right now it would handle 12 products (about +2 avg readiness per product).
Loading fixes…
Loading fixes…
Product
Optimized by
Readiness
Projected lift
Status
Actions
0 selected
Product | Optimized by | Readiness | Projected lift | Status | Actions | |
|---|---|---|---|---|---|---|
| You | 81 | — | SuccessOptimized | ||
| You | 73 | Success+12 | SuccessOptimized | ||
| You | 79 | — | SuccessOptimized | ||
| You | 84 | — | SuccessOptimized | ||
| You | 88 | — | SuccessOptimized | ||
| You | 70 | Success+11 | WarningAwaiting approval | ||
| You | 66 | Success+14 | WarningAwaiting approval | ||
| You | 55 | Success+16 | WarningAwaiting approval | ||
| You | 47 | Success+18 | WarningAwaiting approval | ||
| You | 54 | Success+18 | WarningAwaiting approval | ||
| You | 52 | Success+21 | WarningAwaiting approval | ||
| You | 61 | Success+22 | WarningAwaiting approval | ||
| You | 48 | Success+29 | WarningAwaiting approval | ||
| You | 39 | Success+34 | WarningAwaiting approval |
1–14 of 14
The scopes a Plus buyer checks for — deliberately not requested.
ORDERS
read_all_orders — refused
It would force a Level-2 review. Customer name, email, phone and address are never read on any order.
PCD L1
Protected Customer Data Level 1
No Level-2 review — nothing Burnish reads requires one. 13 webhooks, Shopify API 2026-04.
By plan
What scale actually costs.
| What | Presence | Authority | Omnipresence |
|---|---|---|---|
| Monthly | $149 | $299 | $649 |
| Products optimised each month | 300 | 1,000 | 2,000 |
| Engines sampled | 3 — ChatGPT, Perplexity, Gemini | 5 — adds Claude and Grok | 5 — adds Claude and Grok |
| AI answers analysed each month | 1,500 | 3,000 | 7,500 |
| Buyer questions tracked | 50 | 50 | 100 |
| Articles each cycle | 20 | 40 | 150 |
| Seats | 2 | 5 | Unlimited |
| Multi-store workspace | Not included | Not included | Included |
Whole-catalogue scan on every plan, shared 7,000-product ceiling. Scores use a rolling 21-day window; under ten samples, no confidence band is drawn.
Read the store before you buy anything.
The free audit runs the product’s own measurement on your catalogue and shows the answers back.
DECORATIVE · the Weave