How article generation works

Written by the Burnish team
Last updated June 2026

From topic to draft

When a topic is scheduled, Burnish creates a draft set to generate on its scheduled day. You can shape the brief first, or let Burnish take it straight from the topic.

How an article is written

On the scheduled day, Burnish generates the article using your manifesto as the brief, so the writing reflects your brand and facts. If generation ever fails, it falls back to a structured template rather than producing nothing.

What makes it AI-optimized

Generated articles follow a structure built to be quoted by AI assistants:

• An answer-first opening and a short key-takeaways summary.
• Clear sections, with a comparison table where it helps.
• A FAQ shipped as structured data, so assistants can read it directly.
• Your products woven in naturally, with image alt text and SEO fields filled in.

Review or auto-publish

On the careful setting, every article waits for your review. With more autonomy enabled, Burnish auto-publishes the articles that clear its quality bar and holds the rest for you. Published articles go to your Shopify blog and are tracked so you can see their impact.