Why is my visibility score 0?

Written by the Burnish team
Last updated June 2026

What a 0 means

A score of 0, or a Measuring state with no number, almost always means Burnish has not finished a scan yet. Your AI Commerce Index only appears once a scan has measured your catalog and queried the AI assistants. Until then, there is nothing to score.

After a scan, a genuine 0 is rare. It means both halves of the score came back empty: your catalog had no readiness signals to credit, and no assistant mentioned your store. More often you will see a low number rather than a true zero.

How the score starts climbing

Your index blends Readiness at 40% and Visibility at 60%, so progress on either one moves the number. The fastest path is:

1. Run your first scan. Readiness is scored from your catalog straight away, so a number usually appears with the first scan.
2. Publish a store manifesto. This single store-level action gives every product the facts you want assistants to repeat.
3. Add a product FAQ. FAQs are among the highest-impact fixes, and answer the questions shoppers actually ask.
4. Improve product descriptions. Fuller, clearer descriptions raise readiness across your catalog.

Visibility takes a little longer. As your readiness improves and Burnish keeps sampling the assistants, your store gets mentioned more often, and your Visibility score follows.