Adding your own discovery queries

Written by the Burnish team
Last updated June 2026

The Visibility board

Your tracked questions live on the Visibility page in Burnish, shown as a leaderboard with live stats for each one. You can shape this list to match what matters to your store.

What you can do

• Add a question of your own with the Add query button.
• Track a suggested question from the ideas Burnish proposes for your store.
• Pin a question so it stays on your board and is not displaced.
• Archive a question to remove it, and restore it later from the archive.
• Filter by intent to focus on category, comparison, transactional, or problem-solving questions.

How many you can track

Each plan has a limit on tracked questions:

• Free trial: 20 questions.
• Presence and Authority: 50 questions.
• Omnipresence: 200 questions.

Questions can be 8 to 300 characters. Archived questions do not count against your limit. If your board is full, the lowest-value unpinned questions make room for stronger ones, and Burnish suggests swaps when an archived question would outperform an active one.