Which AI engines Burnish checks

The assistants Burnish checks

Burnish measures your visibility by querying the AI assistants shoppers actually use. Which ones depends on your plan:

  • Free trial and Presence: ChatGPT, Perplexity, and Gemini.
  • Authority and Omnipresence: ChatGPT, Claude, Gemini, Perplexity, and Grok, all five.
Free and Presence cover ChatGPT, Perplexity, and Gemini; Authority and Omnipresence add Claude and Grok.

What each query tests

For each assistant, Burnish asks the kinds of questions a shopper would, then reads the answer for a few things:

  • Whether you appear when someone asks about products like yours.
  • How prominently you show up among the options.
  • How you are described, including sentiment and whether the facts are right.
  • Whether your store is cited, linking back to your domain.

Higher plans check more assistants and refresh more often, so they give a fuller, fresher picture of your AI visibility.