Why your manifesto matters most

Written by the Burnish team
Last updated June 2026

The highest-leverage input

Your manifesto is the set of facts Burnish treats as the truth about your store. It is the one input that feeds every part of Burnish at once, which is why getting it right does more for your scores than any single product fix.

What it powers

• Discovery. It steers the questions Burnish tracks toward the angles you want to be found for, and your competitors unlock the comparison lane.
• Reputation. It grounds whether an assistant means you, and fact-checks what they say. Recognition gates your whole reputation score, and recognition leans on these facts.
• Articles. It is the brief every generated article is written from, so the writing sounds like you.
• Scoring. A complete manifesto lets your catalog reach its full readiness ceiling.