Frequently asked questions

Does Burnish change my storefront without asking?

No. Burnish proposes changes for you to review and apply. Automatic publishing only happens if you turn on Autopilot and choose what it may touch. You are always in control.

What customer data does Burnish access?

None. Burnish reads your product data, like titles, descriptions, and images, and order totals for revenue. It never reads customer names, emails, phone numbers, or addresses.

How soon will I see results?

Your Readiness score updates as soon as a scan reads your catalog. Visibility changes follow over the next refreshes as the assistants catch up, and AI traffic shows in near real time once the pixel is active.

Can I undo a change?

Yes. Every change Burnish publishes can be rolled back within 90 days, restoring the exact previous value. See Rolling back a change.

Do I need Google Analytics?

No. Burnish uses its own first-party pixel to measure AI traffic and revenue. GA4 is optional, and serves as an extra cross-check on Authority and above.

Which AI assistants does Burnish check?

The free trial and Presence cover ChatGPT, Perplexity, and Gemini. Authority and Omnipresence add Claude and Grok, for five in total.

How is my score calculated?

Your AI Commerce Index blends Readiness (40%), scored from your catalog across eight factors, and Visibility (60%), measured from how the assistants answer about you. See How your AI Commerce Index is scored.